Western Bay of Plenty economic development agency, Priority One is working to attract chemical companies into the region after undertaking an analysis of the local industry.

Businesses being targeted are those that can demonstrate a commitment to performance well beyond simple compliance by cooperating with others to identify and exploit opportunities for stronger relationships in the industry.
The chemical industry is known for its extremely responsible attitude towards safety, health and environmental sustainability, according to Priority One.
Mount Maunganui agricultural chemical company FIL New Zealand was named Bay of Plenty's sustainable business of the year in 2008.
In August, Priority One partnered with Element IMF and Eco-effect to showcase the region's potential for business location and investment at the New Zealand Chemical Industry Conference in Auckland.
Priority One CEO Andrew Coker gave a presentation on the business case for investing in the Western Bay.
Since then, Priority One has received a number of technology focused businesses which expressed an interest to invest in the area.