Tauranga s in Central Park

Tourism Bay of Plenty is involved in New Zealand's newest tourism marketing campaign called ‘Central Park New Zealand'.
The campaign, which begins in mid January, aims to boost Australian interest in flying direct to Rotorua International Airport and then travel around the central North Island.


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The airport and Tourism Bay of Plenty are working on this project with Destination Rotorua Tourism Marketing, Tourism Coromandel, Waitomo Tourism, Destination Lake Taupo, Hawke's Bay Tourism and Visit Ruapehu.
'Combining our individual modest international budgets through the Central Park New Zealand alliance allows our region to access the Australian market more effectively,” says Destination Lake Taupo's Scott Pearson.
Central Park New Zealand's marketing campaign budget received an injection from Tourism New Zealand's new joint venture fund, effectively doubling it.
The combined budgets from the regions, Rotorua Regional Airport, industry and the joint venture contribution, have resulted in a campaign fund of $884,000.
The Australian market is the largest single international market into New Zealand. To the year ending October 2009 there were 1,061,363 Australian visitors, up 9.7 per cent on the previous year. Of those 37.6 per cent were classified as ‘holiday' travellers. The outlook for the Australian market continues to be positive.

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